The other day Ed and I visited the OECD to talk about all things e-publishig. At the end of our our meeting, Toby Green, the OECD’s head of publishing, handed all 30+ meeting attendees a copy of their well-known OECD Factbook- on a USB stick.
Before you dismiss this as a gimick- note that organisations like the OECD get a lot of political and marketing mileage with “leave behinds”- print copies of their key reports, conference proceedings and reference works. While researchers might prefer electronic versions of the publications for their day-to-day work, print versions of the same publications seemed to continue to play a critical role as an “awareness tool.” I know that, for this very reason, several NGO/IGOs that I’ve spoken to have despaired of ever ramping down their print operations.