We have some rather unusual news to share: Crossref fees are going down again. At its meeting in Paris earlier this month, the Crossref Board approved two further recommendations from the Resourcing Crossref for Future Sustainability (RCFS) project: effective 1st January 2027, we will reduce the majority of Content Registration fees for all 25,000 members, and remove fees for back-year records altogether.
Content Registration fees haven’t increased in around 20 years, and this is the first significant change to them in that time—downwards. Since these fees account for the largest share of Crossref’s revenue (around 60%), and since every member registers DOI records, these changes reach further than anything we’ve announced under the RCFS project so far.
The infrastructure that registers and distributes Crossref metadata has been running and growing for more than two decades. It now does considerably more than it was built to do, and it shows: two large, tightly coupled monoliths (Content System and REST API), where a change in one place risks breaking something in another.
In December 2026, we plan to publish new Crossref Member Practices which will set out the standards we expect all Crossref members to meet. From August to October 2026 we are consulting with our members on a draft of these Member Practices. This blog provides the background to this, and explains how you can share your views.
The Crossref community in India is as diverse as the region that it represents, comprising 1605 members, 11 sponsoring organisations, and 5 ambassadors, who between them cover the length and breadth of this country. Between November 2025 and March 2026, we organised three webinars focused on supporting this community with best metadata and publishing practices. We collaborated with the Directory of Open Access Journals (DOAJ) and the Committee on Publication Ethics (COPE) to embed understanding of metadata’s role in the greater context of publishing integrity.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
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