As we finish celebrating our 25th anniversary, we can look back on a truly transformational year, defined by the successful delivery of several long-planned, foundational projects—as well as updates to our teams, services, and fees—that position Crossref for success over the next quarter century as essential open scholarly infrastructure. In our update at the end of 2024, we highlighted that we had restructured our leadership team and paused some projects. The changes made in 2024 positioned us for a year of getting things done in 2025. We launched cross-functional programs, modernised our systems, strengthened connections with our growing global community, and streamlined a bunch of technical and business operations while continuing to grow our staff, members, content, relationships, and community connections.
Crossref turned twenty-five this year, and our 2025 Annual Meeting became more than a celebration—it was a shared moment to reflect on how far open scholarly infrastructure has come and where we, as a community, are heading next.
Over two days in October, hundreds of participants joined online and in local satellite meetings in Madrid, Nairobi, Medan, Bogotá, Washington D.C., and London––a reminder that our community spans the globe. The meetings offered updates, community highlights, and a look at what’s ahead for our shared metadata network––including plans to connect funders, platforms, and AI tools across the global research ecosystem.
In my latest conversations with research funders, I talked with Hannah Hope, Open Research Lead at Wellcome, and Melissa Harrison, Team Leader of Literature Services at Europe PMC. Wellcome and Europe PMC are working together to realise the potential of funding metadata and the Crossref Grant Linking System for, among other things, programmatic grantee reporting. In this blog, we explore how this partnership works and how the Crossref Grant Linking System is supporting Wellcome in realising their Open Science vision.
In January 2026, our new annual membership fee tier takes effect. The new tier is US$200 for member organisations that operate on publishing revenue or expenses (whichever is higher) of up to US$1,000 annually. We announced the Board’s decision, making it possible in July, and––as you can infer from Amanda’s latest blog––this is the first such change to the annual membership fee tiers in close to 20 years!
The new fee tier resulted from the consultation process and fees review undertaken as part of the Resourcing Crossref for Future Sustainability program, carried out with the help of our Membership and Fees Committee (made up of representatives from member organisations and community partners). The program is ongoing, and the new fee tier, intended to make Crossref membership more accessible, is one of the first changes it helped us determine.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
